Mass Media, B.A.

Program of Study

Bachelor of Arts in Mass Media provides students with theoretically focused and application-based frameworks to understand media, media technology, and its influence upon domestic and global culture and society. Students will study theoretically grounded approaches to a variety of media, becoming sensitive to the ways power affects media creation, distribution, representation, access, and change. Students will explore and contribute to a lively and stimulating socially conscious intellectual environment – one that allows every student to expand the scope of his or her cultural and educational experience. The program is broad-based, focusing on studies of a wide range of traditional, alternative, historical, contemporary, and emerging media within their cultural, social, historical, economic, global, and political contexts. The goal of the degree program is to help students become theoretically informed navigators and critical consumers of media texts; skills useful for citizens of a dynamically mediated world.

The program requirements for a degree in Mass Media include core courses, which form the foundation of study, and electives to allow the student to develop their interests according to their intellectual and career goals. As all course work is aligned with the three cornerstones of the degree – Theory and Application, Social and Cultural Impacts, Media History and Trends – the core program provides a theoretical and methodological foundation for critically analyzing and engaging with media in a variety of situations.

Student Learning Outcomes

Students who graduate with a Bachelor’s of Arts in Mass Media will be able to:

1. Analyze a media topic, form, or theme from a variety of perspectives or levels of analysis.
2. Identify media as a mode of creating, sustaining, and reflecting individuals, cultures, communities, and organizations.
3. Examine ethical and power-related issues pertaining to a variety of media forms.
4. Interpret shifts in media technology and context.

Career Opportunities

With a foundation in studies of communication, culture, and interaction, the major provides students with understandings of the types of professional discourse, work interaction, and organizational structures that shape media-related careers and products as well as human interaction with communication and media technology. The B.A. will prepare students for a variety of occupations that develop, use, and analyze media. These include:

• Consultant and management positions in media-intensive enterprises.
• Careers in usability, communication, and media technology interface, and social networking.
• Positions that work with media in advertising, marketing, promotions, and public relations in departments of private, government, and public service organizations.

Preparation

High school students should take four years of English, including Composition.

Social Science and Civics courses, including History and Economics, are encouraged. Familiarity with computers and the Internet is also desirable.

Transfer Students

Community college transfer students may transfer a maximum of six (6) lower-division units and must have earned a grade of C (2.0) or higher in the coursework to be counted for credit toward preparation for the major.

Special Conditions for the Bachelor of Arts in Mass Media

All courses taken for the major, including Preparation for the Major courses, must be completed with a grade of C (2.0) or better. A minimum of eighteen (18) units of upper-division credits must be earned at CSUSM.

Mass Media students are strongly advised to take COMM 360  prior to or concurrently with other 300-level Mass Media courses and must take it prior to enrolling in 400-level courses. Students may apply a maximum of 6 units of Independent study (MASS 499) or Internship (MASS 495 ) toward the Mass Media degree. Students may count a maximum of 3 courses (typically, 9 units) of additional pertinent upper-division CSUSM elective coursework taken inside or outside the Communication department toward the Mass Media degree. These media-related courses may include Communication department courses related to Media, as well as media-related courses offered by other CSUSM departments and programs (see sample course list below).

Students are responsible for consulting with their faculty advisor prior to selecting courses to confirm their applicability toward the degree program. Your faculty advisor must approve courses selected from outside the Communication department. In addition to seeking Communication department faculty advisor approval, students should be aware that courses outside the Communication department may have prerequisites or restrictions specified by the department or program offering the course. Students should consult the catalog and check with the instructor to confirm their ability to enroll.

Mass Media students may not use COMM 360  or any other course that counts as a DD as both a DD course and as a course to be counted toward the degree. A course to be counted toward Mass Media Elective coursework may not also be applied toward a minor.

General Education (51 Units)

General Education Requirements 

Preparation for Major (9 Units)

Major Requirements (39 Units)

Minimum Total (120 Units)

Students must take a sufficient number of elective units to bring total to number of units to a minimum of 120 units

*** With consent of faculty advisor.