COMM 390 - Research Methods and Design

Units: 3

Introduction to qualitative research methods. Students will learn procedures for conducting various kinds of research (i.e., participant observation, interviewing, focus groups, ethnography, textual analysis, etc.) useful for understanding human problems and media texts and processes. Emphasis is on the implementation of a research project which encourages students to consider the usefulness of various ways of knowing and to apply the selected method(s) in a systematic way. Also considers the theoretical, practical, and ethical issues that arise in conducting research. (CTM) Enrollment restricted to students with Junior or Senior standing.

Prerequisite(s): COMM 100 and COMM 200 .