MKTG 305 - Principles of Marketing

Units: 4

Foundation course providing an overview of the role and process of marketing as a system of exchanges within society, the economy, and business organizations. Includes strategic planning, market segmentation, environmental scanning, marketing strategies, marketing mix elements, consumer and business buying behaviors and marketing research. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration — i.e. attained business status).