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Oct 08, 2024
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MKTG 448 - Global and Cross Cultural MarketingUnits: 4 Provides opportunities and challenges of exchanging goods and services globally. Emphasizes cross-cultural understanding as central to success when entering and competing in new markets and submarkets both domestically and abroad. Applies international business strategy to market decisions. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status) and Marketing minors.
Prerequisite(s): MKTG 302 or MKTG 305 with a grade of C (2.0) or better.
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