Feb 25, 2024  
2023-2024 Catalog 
    
2023-2024 Catalog
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MKTG 448 - Global and Cross Cultural Marketing

Units: 4
Provides opportunities and challenges of exchanging goods and services globally. Emphasizes cross-cultural understanding as central to success when entering and competing in new markets and submarkets both domestically and abroad. Applies international business strategy to market decisions.
Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status) and Marketing minors.

Prerequisite(s): MKTG 302  or MKTG 305  with a grade of C (2.0) or better.



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