MKTG 458 - Marketing Analytics

Units: 4

Introduction to understanding, applying, interpreting, and documenting analytic concepts to make data-driven marketing decisions. Provides the conceptual and technical foundations of various marketing metrics and research methods. Develop practical marketing skills in data analysis via hands-on experience. Summarize marketing data, understand what customers want, determine customer value, perform market segmentation and get insights from networked social data. May not be taken for credit by students who received credit for: MKTG 484-4.

Prerequisite(s): MKTG 442, and either MKTG 302 or MKTG 305 with a grade of C (2.0) or better in all courses.