OM 622 - Hospitality Revenue Management

Units: 2

Introduces a systematic process designed to increase revenue by leveraging tools as well as market supply and demand indicators to apply effective pricing and inventory management strategies. Provides an overview of revenue management applications to the hotel industry designed to manage revenue per available room using different pricing models and applying duration management strategies. Examines revenue management issues in forecasting, group management, overbooking, as well as search engine optimization.

Prerequisite(s): BA 602 .