MKTG 612 - Customer-Focused Marketing Intelligence

Units: 2

Determining what data is necessary and how it can be monitored and used to better understand consumers to improve marketing decisions. Includes 3600 view of the customer, sentiment analysis, network analysis, anthropological analysis, survey analysis, and integrating disparate forms of data to understand an individual company’s customers and joint customers when partnering with another company. Enrollment Requirement(s): Completion of MBA Core.