Jan 25, 2022  
2021-2022 Catalog 
    
2021-2022 Catalog
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ENTR 420 - New Venture Marketing

Units: 2
Preparation and presentation of a marketing plan for a new company, product, or service. Plan development involves gathering consumer, industry, and competitive information, and obtaining feedback from other students in the class who will act as an advisory board. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration — i.e. attained business status).

Prerequisite(s): MKTG 302  or MKTG 305  with a grade of C (2.0) or better.



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