MKTG 448 - Global and Cross Cultural Marketing

Units: 4

Provides opportunities and challenges of exchanging goods and services globally. Emphasizes cross-cultural understanding as central to success when entering and competing in new markets and submarkets both domestically and abroad. Applies international business strategy to market decisions. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration — i.e. attained business status) and Marketing minors.

Prerequisite(s): MKTG 302 or MKTG 305 with a grade of C (2.0) or better.