MKTG 456 - Digital Marketing Tactics

Units: 4

Examines digital media that has changed marketing, and explores detailed marketing tactics for evolving platforms, such as websites, search engines, and email. Reviews how to integrate digital tools to meaningfully engage consumers as part of their overall marketing initiatives. Utilizes specific digital marketing resources to achieve specific goals that support an organization’s defined mission.
MKTG 484-3.

Prerequisite(s): MKTG 302 or MKTG 305 with a minimum grade of C (2.0) or higher.