MKTG 452 - Sports Marketing and Sponsorship

Units: 4

Provides an overview of the issues faced by marketing managers within the sports industry. Examines how any organization can use sports to achieve its marketing objectives by addressing topics like licensing, stadium naming rights, and a special emphasis on sponsorship. Addresses the unique characteristics of the sports product and marketing mix strategies as they relate to the domestic and global sports industry.
May not be taken for credit by students who received credit for: MKTG 482 -1. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration — i.e. attained business status) and Marketing minors.

Prerequisite(s): MKTG 302 or MKTG 305 with a grade of C (2.0) or better.