BUS 324 - Introduction to Business Analytics

Units: 4

Introduces business analytics concepts and tools that are used in various business functions. Consists of two distinct parts: predictive and prescriptive modeling/analytics. The predictive analytics section covers the use of statistical data in order to understand and solve business problems. Subjects include a review of descriptive statistics tools, hypothesis testing, ANOVA and simple/multiple regression analysis. Statistical data-mining models are also discussed. Prescriptive analytics section covers deterministic optimization models. Statistical software and spreadsheet optimization are introduced. Enrollment restricted to students who have completed the lower-division pre-business core requirement (major status in Business Administration, i.e., attained business status).