MKTG 451 - Customer Lifecycle Marketing

Units: 4

Focuses on the analytical skills used to identify the consumers that are the best market for a specific product, the promotions that can be used to reach these consumers, establishing a relationship with them, and assessing the impact of marketing activities. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration — i.e. attained business status).

Prerequisite(s): MKTG 302 or MKTG 305 with a grade of C (2.0) or better.