Mar 28, 2024  
2016-2018 Catalog 
    
2016-2018 Catalog [ARCHIVED CATALOG]

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MKTG 433 - Marketing Communication

Units: 4
Marketing communication - including advertising, personal selling and other forms of promotion - is glue that binds organizations with their customers. Course examines the determinants of communication effectiveness and efficiency; the components of marketing communication; and the process of designing, implementing, controlling, and evaluating marketing communication strategies. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration — i.e. attained business status).

Prerequisite(s): MKTG 302  or MKTG 305  with a grade of C (2.0) or better.



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