MKTG 302 - Foundations of Marketing

Units: 2

Marketing is the process of identifying and satisfying customers’ needs for products, services and ideas, and simultaneously creating and delivering a standard of living to society. Examines the components of the marketing process, sources and uses of marketing intelligence, consumer behavior and international marketing. MKTG 302 may not be taken by students who have received credit for MKTG 305 . Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration – i.e. attained business status), Computer Science majors in the Computer Information Systems option, and Biotechnology majors.

Prerequisite(s): ACCT 201 , ACCT 202 , ECON 201 , ECON 202 , MATH 160 with grades of C (2.0) or better in all courses. Prerequisites for BIOT students: ACCT 201 , ACCT 202 , MATH 160 with grades of C (2.0) or better.]