Marketing is an organizational function that is important to the success of virtually all organizations. In addition, in many organizations, the marketing function is performed by a variety of individuals who often represent a diverse collection of educational backgrounds. As such, the Minor in Marketing is especially well-suited for students who pursue a non-business major, yet want to pursue a business career in a marketing-related area of specialization. All students in the Minor in Marketing will complete 15 required units that focus on the foundational principles of marketing, behavior of consumers, process through which marketers conduct research to understand consumers, and special challenges and opportunities marketers face in different cultures. In addition, students will take six units of elective courses that focus on areas of specialization within marketing.