May 31, 2020  
2019-2020 Catalog 
    
2019-2020 Catalog [ARCHIVED CATALOG]

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BA 643 - Consumer and Customer Insight

Units: 3
Introduces contemporary methods for generating consumer and customer insight for decision making.  Applies popular techniques used to collect and analyze information.  These include attitude measurement, questionnaire design, online survey methods, online focus groups and online experimentation.



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