May 31, 2020  
2019-2020 Catalog 
    
2019-2020 Catalog [ARCHIVED CATALOG]

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BA 630 - Marketing Management

Units: 3
Introduces students to the issues and challenges of successfully marketing products, services, or intangibles within the context of changing environments.

Prerequisite(s): Admission to the MBA program.
Corequisite(s): BA 600 .



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