Apr 20, 2024  
2018-19 CATALOG 
    
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2018-19 CATALOG [ARCHIVED CATALOG]

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BA 643 - Consumer and Customer Insight

Units: 3
Introduces contemporary methods for generating consumer and customer insight for decision making.  Applies popular techniques used to collect and analyze information.  These include attitude measurement, questionnaire design, online survey methods, online focus groups and online experimentation.


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