Mar 28, 2024  
2018-19 CATALOG 
    
2018-19 CATALOG [ARCHIVED CATALOG]

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MKTG 624 - Managing Services Marketing

Units: 2
Examines how services marketing can work to achieve company objectives from the top executive perspective. Subjects include setting service goals, allocating budget for training, monitoring service delivery, assessing the level of service delivered, and evaluating how well goals were achieved.



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