Mar 29, 2024  
2018-19 CATALOG 
    
2018-19 CATALOG [ARCHIVED CATALOG]

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MKTG 502 - Foundations of Marketing

Units: 2
Fundamental concepts related to the role of marketing in strategic decision-making. Includes basic definitions and understanding of various marketing philosophies; understanding the marketing environment; market segmentation, targeting and positioning; fundamentals of consumer buying behavior; and the elements of the marketing mix including and product and services, pricing, promotion, and distribution strategies.



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