Mar 28, 2024  
2018-19 CATALOG 
    
2018-19 CATALOG [ARCHIVED CATALOG]

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MKTG 442 - Marketing Research

Units: 4
Examines marketing research, the systematic and objective process of planning, gathering, analyzing, and reporting information to improve marketing decisions. Marketing research is an important business activity because it links customers to the organization through information-information used to clarify market opportunities, formulate marketing actions, and monitor marketing performance. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration — i.e. attained business status).

Prerequisite(s): BUS 202  or BUS 304 , and either MKTG 302  or MKTG 305  with grades of C (2.0) or better.



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