Mar 28, 2024  
2018-19 CATALOG 
    
2018-19 CATALOG [ARCHIVED CATALOG]

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MKTG 340 - Introduction to Sales

Units: 4
Introduction to professional sales. Examines how to successfully persuade and influence others in the context of business-to-business and business-to-consumer sales environments. The selling process will be examined along with activities necessary to be successful in sales. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration — i.e. attained business status).

Prerequisite(s): MKTG 302  or MKTG 305  with a grade of C (2.0) or better.



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