MKTG 310 - Personal Branding

Units: 2

Introduces the process of designing brand identity and developing a personal brand. Emphasizes foundational concepts in branding, principles of graphic design, and the design of a portfolio of vehicles through which students communicate their personal brand. May not be taken for credit by students who received credit for MKTG 482 -3. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration — i.e. attained business status) or obtained instructor approval.