ENTR 320 - Creativity, Innovation, and Entrepreneurship

Units: 4

Explores the impact of creativity on innovation and entrepreneurship by encouraging students to look inward, explore outward, and uncover insights about their environment. Subjects include: barriers to creativity, creative problem solving, idea generation, opportunity identification, new product development, product/service innovation, concept formulation and refinement, and other elements of the entrepreneurial and intrapreneurial experience. By course end, students will have developed one marketable product or service from which a business plan could be developed. May not be taken for credit by students who have received credit for MGMT 320 or MGMT 484 -1. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status).