MKTG 448 - Global and Cross Cultural Marketing

Units: 2

Provides opportunities and challenges of exchanging goods and services globally. Emphasizes cross-cultural understanding as central to success when entering and competing in new markets and submarkets both domestically and abroad. Applies international business strategy to market decisions. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration — i.e. attained business status).

Prerequisite(s): MKTG 302 or MKTG 305 with a grade of C (2.0) or better.